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Sam's Club Black Friday Ad

Lots of buzz on the Black Friday ad from Sam's Club this year. Apparently a major typo on the front page WII package advertised at $224, when it should have been $425.

Here's the link

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SPS Curve - Sympton Problem Solution Curve

Understanding the curve point at which a consumer will buy a product.

Where they are at. Does the consumer have a
1. Symptom
2. Problem
3. Solution

Getting them at the point when they are ready to buy they have indentified that they have a problem and know what it is, but they don't know what the solution is. Be available for the consumer at the point that they are going to purchase is key to having a solution available for the consumer.

Interesting: Why People Buy

7 Reasons why people buy.

1. To Make Money
2. To Save Money
3. To Save Effort
4. To Save Time
5. Improving Health
6. Increase Pleasure - learning how to dance, etc..
7. Eliminate Pain - have arthritis, how to reduce the pain with medications, ointments.

Things to consider when pitching an item for sale to consumers.

T-mobile Slide sales halted

Well it was bound to happen..... The Slide made by Motorola has some problems. Surprise.

Moto needs some serious help. The RAZR was a mess. Had 3 of them and nothing but troubles. Samsung is great.
My wife was looking at the slide and then this. What other options for t-mobile customers looking at the slide?

Read more over at Engadget:
http://www.engadget.com/2007/11/16/t-mobile-suspends-sidekick-slide-sales

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