Understanding the curve point at which a consumer will buy a product.
Where they are at. Does the consumer have a
1. Symptom
2. Problem
3. Solution
Getting them at the point when they are ready to buy they have indentified that they have a problem and know what it is, but they don't know what the solution is. Be available for the consumer at the point that they are going to purchase is key to having a solution available for the consumer.
